Do you need to go on an information diet?

Do you use your smart phone as an alarm clock and then immediately start checking e-mails?

If so, you might want to think about embarking on an information diet. Clay Johnson, the man behind Barack Obama’s social media strategy, shared highlights from his book, The Information Diet, at this year’s MESH conference

According to Johnson, when we search on the Internet, we are often looking for validation of our existing opinions rather than information that will help us become informed. We already have our biases and so if we want the details of a specific news story, we tend to search the websites of the media outlets which most conform to our own point of view, whether that’s TMZ, Fox News or the Toronto Star. If we are annoyed with our spouse, worried about our kids or concerned about our appearance, we search for others who are experiencing the same things and who react the same way, rather than seeking out different opinions.

Johnson believes many North Americans are over-consuming useless information because it’s readily available. To prove his point, he asked the audience to name Kim Kardashian’s ex-husband. Many people yelled out the answer. He then asked if anyone knew the child poverty rate in Toronto and the room went silent.

In his book, The Information Diet, Johnson recommends we take the following steps to trim our information waistline:

1. Become a conscious consumer of information – Every time you visit a website, ask yourself if it’s vital to what you are trying to achieve in life. Rather than mindlessly consuming information all day, schedule time for different types of Internet use.

2. Seek whole news – Johnson says the life cycle of an event starts as actual truth, becomes reworded truth, turns into processed truth, is reported in the media and ends up on TV, where it’s furthest from the truth. While it’s not always possible to find out the truth, get information from multiple news sources and points of view.

3. Be a producer more than a consumer – If you check emails and news sites before breakfast, you’re starting your day as a consumer of other people’s thoughts and opinions. Try to start your day as a producer of your own content, through your blog, Twitter stream or website. Johnson recommends writing 500 words before 8 a.m.

4. Subtract junk from your daily intake – Remember that your clicks have consequences and, because the Internet stores information about you, your reading patterns affect everyone in your demographic. Remember that the next time you stop by Perez Hilton.

5. Content is not a commodity – Until we are comfortable with the concept of paying for filtered, fact-checked, responsible content, we will continue to be spoon-fed a steady diet of misinformation.

6,000 people have already taken the pledge to go on an information diet. To learn more, visitwww.informationdiet.com

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Do You Hide Behind A Social Media Alter Ego?

A few weeks ago, I was captivated by the news of Caterpillar closing its plant in London, Ontario.  Although it wasn't confirmed, it was widely suggested that the company was moving the jobs to a plant in Muncie, Indiana, a town that has been decimated by the American economic recession.  After reading a news story in the Muncie Star Press, I decided to add a comment from a Canadian point of view.  After I typed my comment, I hit submit and received a message stating that, in order to preserve the integrity of the comments section and keep it clean, all commenters are required to log in through their Facebook page so that their photo and real name will accompany their comment.

With my finger hovering over the keyboard, I thought about this for a couple of minutes before deciding not to submit my comment.  What scared me away?  I am not a troll who posts derogatory, inflammatory or offensive comments in response to news stories. I don't use profanity, never berate other posters and make every attempt to keep my comments on-topic and not go off on ridiculous tangents.  That said, I guess I'm not quite ready to be completely transparent with my personal opinions when it comes to highly-charged stories.  The few times I shared my honest opinion on the Caterpillar story - that the union had to accept at least some responsibility for the outcome - most people became enraged and spouted sentences that started with, "It's people like you..."

As an educated person working in a (mostly) creative profession, living in a (mostly) progressive city in a (mostly) democratic country, I feel like I exist in a network where certain opinions, attitudes and outlooks are considered normal and appropriate.  Our profession seems to be dominated by people who are slightly left of centre when it comes to issues of a political or social nature and sometimes it feels like there is no room for someone to diverge from popular opinion. It's almost like there are a set of opinions that are considered the "right" opinions on topics like religion, unions, politicians, climate change, poverty, etc. and when someone tries to share a different thought, even if it's only a slight variation on the commonly accepted viewpoint, it is not always accepted in the spirit of debate.

For example, while I can see how someone like Toronto mayor, Rob Ford turns many people off, I am not in complete disagreement with all of his ideas. I feel like I'm intelligent enough to make this assertion and I generally do my own research before forming opinions.  However, judging from the end-of-the-world tone of the local Twittersphere when he was elected, I don't know if I'd be comfortable sharing this on Twitter.

Some people have gone so far as to set up Twitter alter egos so that they might have their professional, politically-correct Twitter handles with their own photo, as well as another, anonymous one that they use when they need to put someone in their place or share an opinion that could be unpopular.  I know some of these people personally. They are not crazy right-wing nutcases with wild opinions but they are savvy enough to know that holding certain opinions is tantamount to professional and/or social media suicide.   The alter ego idea appeals to me but I don't trust my ability to keep my two accounts separate so it's a recipe for disaster.

As I write this, it occurs to me that I might be too sensitive.  A friend said to me once that if you're afraid to annoy people on social media you're not doing it right.  It's food for thought and I'm seriously considering it. But will you still like me?

Getting a flavour for snark

Much has been made of Skittles' decision to make their home page a Twitter feed for a day. In the slightly more than 24 hours of this 'experiment', discussion of the Skittles website dominated the blogosphere and Twittersphere. While most in the PR and marketing industry questioned the strategy behind a global brand (which markets to children) effectively turning its home page over to a community of strangers, some lauded the company for its wholehearted embrace of social media.

Sadly, things took a dark turn last night when online vermin used the #skittles hash tag to spread hatred, racism and pornography just so they could see their prose on the home page of a major consumer website.

Skittles' parent company hasn't come forward to explain its curious decision so it's difficult to know whether it achieved its objective but judging from its descent into tweets of vitriol and the fact that the home page has been replaced by a Facebook site, we can assume that things did not go as planned. It will be interesting to see how it's explained.

From a PR point of view, this case suggests that while it's okay to open up the airwaves to consumer feedback and dialogue, brands still need to maintain control of certain elements of their equity, the website home page being one of them. On the etiquette front, the open nature of social media invites people of all mindsets to share their opinions and while it's not unusual to see the ravings of a lunatic side-by-side with the musings of an intellectual, this was an extreme case of an Internet idea gone bad and sad.