5 Lessons I've Learned About Freelancing So Far

Snazzy new logo? Check.  Website? Check.  Solid business plan? Well, sort of.

Just over six months ago, I started a freelance communications business.  With two decades of industry experience under my belt, including 7 years owning an agency, I was ready to truly work on my own.  When I shared my plans to go solo with acquaintances, the response ran the gamut from, “You’ll be surprised how hard it is to make a go of it” to “They’ll be lining up to pay for your services as soon as you hang out a shingle”.  The advice was well-intentioned but not particularly helpful as the people who provided it were speaking from their personal experiences which were informed by the economic environment in which their own freelance endeavours had flourished or floundered.   

I didn’t prepare a formal business plan when I started and it would have been a waste of time if I had because the ups and downs of these two quarters have helped me clarify the kind of work I truly enjoy, the emerging trends I need to focus on and the amount of hours I want to spend building my business and more importantly, my personal brand.  I also know that meaningful freelance work will always be a part of my life, even if I choose to become an employee or take a contract somewhere.

As I completed my own mid-year review, I challenged myself to write the five most valuable lessons I’ve learned so far.  Here they are:

1. Flex time isn’t free time – As a freelancer, you need to be hyper-vigilant about carving out, organizing and protecting your work time.  Sure, you can do your grocery shopping on a Wednesday morning but in order to meet client deadlines, you’ll probably spend a sunny Saturday afternoon holed up in front of your computer.  The ability to work when and where you want is a selling feature of the freelance life but if you’re easily distracted, it’s probably not the life for you.

2. Do what you do best – When you freelance, there is no workforce, team or department to share your mistakes, absorb your poor judgement or fix your mediocre work.  It’s just you and while it’s tempting to be a jack of all trades, you need to zero in on your strengths and build your business around them.  Work only with clients who are a good fit with your skills, approach and expertise and only accept assignments you know you can excel at.

3. Build your brand relentlessly - If a potential client Googles you, what will they find? If you’re a freelance communicator, their search should reveal a current website, a showcase of your content in the form of a blog or newsletter, a professional presence on Twitter and Linked In, examples of how you give back to the industry through volunteering or mentorship.  You need to make time to cultivate a professional reputation that goes beyond your paid work.

4. Network strategically – As a sole practitioner, you can spend your life in coffee meetings.  A few will yield paid work eventually.  Others will spark new friendships.  Some will frankly be a waste of time – time that could have been spent meeting deadlines, building your brand or learning something new.  Networking is imperative to your success but decide how many hours you will devote to it and be judicious about how you approach it.

5. Learn to say no – The word “no” is a freelancer's best friend so learn to use it and use it with conviction.  Say “no” to people who want you to work for free, family members who need you to pick up dry-cleaning, work that doesn’t fit your abilities, and endless, drawn-out RFP processes with minimal chance of success.  Learning how to effectively say “no” will enable you to say “yes” to more of the things that will make you happy.

8 Questions to Ask Yourself Before Burning A Bridge

To my knowledge, I have burned four bridges in my career.  It's possible that I have unknowingly and unwittingly burned more and that other people have burned bridges with me (with or without my knowledge).  But, there have only been four times in two decades (one every five years or so) that I have deliberately and willingly decided to end a business relationship in a way that clearly demonstrates there is no possibility of ever working with that person again.

Burning a bridge is a bold career move that is sometimes necessary and often misguided but it always feels great, if only fleetingly.  Many dysfunctional business relationships can come to a natural end without the need to torch anything.  People are fired and laid off everyday without the need for drama and business partners, clients and consultants often realize that they are not a good match and go their separate ways with a handshake and an assurance that they will be civil if they bump into each other on the street.

Burning a bridge usually means you leave a business relationship by telling your boss/colleagues/partner/client exactly what you think of them and their methods in no uncertain terms.  You might even channel your inner Scarlett O'Hara and declare that "as God is your witness, you will never cross paths with them again".  Highly unlikely if you work in the same industry but full of impact nonetheless.  Others burn bridges in more passive ways, simply disappearing, not showing up for work, refusing to answer phone calls, etc.  In this case, their silence speaks volumes.

It's hard to have a successful career without lighting a few flames but you should do so judiciously and ask yourself the following questions before you pour the gasoline:

1. Was this person's behaviour truly abusive, egregious or unethical? 
There's a big difference between someone who is incompetent or a bad fit and someone who is abusive.  We have all had our share of crappy bosses and catty coworkers but unless their behaviour can truly be described as abusive, just move on and chalk it up to a learning experience.

2. Do I plan to continue working in this industry?
If the answer is yes, then think twice.  It's a small world and you'll likely encounter the person again. I once purposely burned a bridge with someone I considered unethical and years later, he showed up as a valued partner in a piece of business I wanted to win.  When I found out he was involved, I backed out, but it was lost revenue nonetheless.

3. Is my reputation strong enough to withstand this? 
Have you spent years helping others,  building your reputation, growing your network and collecting a portfolio of good work?  If so, you can probably survive any mudslinging that arises as a result of this situation but if you're just starting out or your reputation is already on shaky ground, walk away quietly and regroup.

4. Do I need this person for a reference?
No matter how much you may dislike someone, unless you already have three solid references to present at future job interviews, don't burn the bridge.  I've been shocked to see some people dramatically burn a bridge in writing at their very first real job and then actually ask that person for a reference later.

5. Can I burn a bridge in a dignified manner?
Don't just explode in a hail of profanity. That's all that will be remembered. If you're going to have this conversation with someone, do it with as much class as you can muster.  Plan your departure in advance and choose your words carefully.  Leave out personal insults and petty grievances.  They'll only weaken your case.

6. Is it really necessary to put it in writing?
So you've decided to burn a bridge.  Why create an everlasting archive by putting it in an email or letter?  Simply meet with the person in question and explain why you will no longer do business with them.  I know some disgruntled employees have received front-page coverage with spectacular public resignation letters  but that just paints you as an attention-seeking troublemaker, not an ideal future employee.

7. Did I play a role in the breakdown of this relationship?
Is this a case where you did your very best, worked hard, followed through and acted professionally but were still treated poorly?  If so, get out the propane torch.  But think seriously about your role, if any, in how things went awry.  Unless you come out squeaky clean, it might not be worth it to play the blame game.

8. Do you have the stomach to handle the potential outcomes?
You just want to say your piece and move on to greener pastures but the object of your wrath might not cooperate.  They might fight back, take it public or launch a smear campaign against you.  Are you okay with that?  If not, you may not have the stomach to handle burning bridges.  Better to take the high road and focus on more positive things.

Respect the privacy of your online friends or risk losing them

I Louise and I'm not on Facebook. There, I said it.have nothing against the hugely popular social networking site (400 million users and growing) but while I use many online communications tools (including this blog platform) in my professional life, I prefer to "keep my socializing old-school" in my private life. I have a lovely circle of closefriends and family members and, by choice or circumstance, we prefer to update each other over dinner or coffee every few weeks rather than electronically every few minutes.I'm also by nature quite a private person, have no desire to reconnect with high school friends or old boyfriends and don't relish the idea of photos of me in the 80s with a Flock of Seagulls haircut floating around in the ether. 

Neither am I a huge fan of other people's photos. Show me one or two every few months and I'm good. No, really, that's enough!

I'm also fiercely protective of my children's right to privacy and do not mention their names online, let alone post photos of them. As a parent, I believe it's my job to protect them and posting photos online without their consent, photos which will likely still be there when they become adults, is not okay in my books. I realize many parents disagree with me on this and I have heard all the arguments - "but they're password protected", "but it's just photos of them playing soccer, etc.", "but you can increase your privacy settings".

The thing is, if it's online, it could eventually end up somewhere you don't want it to be. In a recent article on online privacy, Toronto police detective Paul Krawczyk likened posting photos of children online to taking 1,000 photos downtown Toronto and leaving them hanging around.

And, it does seem that these online giants take somewhat of a lax approach to changing privacy settings without warning. Last summer, Canada's privacy commissioner ruled that the site's policies were in violation of federal privacy laws and just last week, Facebook founder Mark Zuckerberg revealed his vision to turn the Internet into one big social network with Facebook at the helm. And Google Buzz came under fire recently for automatically creating public circles of friends for users based on their most frequent e-mail contacts. Both of these actions were tweaked after a public outcry but some of the damage had already been done.

Having said all of this, I have seen some great business applications for Facebook, I know many people of all ages who love it and that, for people below a certain age, it is an essential way to communicate with friends. Everyone has their own gauge of what is and isn't appropriate for them. Perhaps you are unconcerned about sharing the most intimate details of your life with others, but, etiquette dictates that you follow a few simple rules when it comes to respecting the privacy of your friends and co-workers.

Don't post photos of other people's kids online - I am part of a large extended family and during get-togethers, many people casually snap photos without warning. At these events, I am the "downer" reminding everyone not to post photos of my kids or to name them on their Facebook sites. This usually doesn't go over well and many people think I am being needlessly paranoid but etiquette is about being sensitive to the feelings of others so if people are working hard to protect their own privacy you need to respect that. If in doubt, ask for permission.

Don't tag unflattering photos of people - Many times I have rejoiced in the fact that social networking sites did not exist when I was young and my judgement was unreliable. There are enough embarrasing photos of me to fill ten albums but they don't need to be dragged into the present day. When you upload a photo of anyone, you're not just subjecting them to humiliaton, you could also be helping to tarnish their online reputation.

Take a hint - Even people who enjoy social networking sites and use them regularly, have their boundaries. People choose online "friends" based on their own set of criteria. Perhaps they don't want to revisit the glory days of high school. Maybe they're uncomfortable friending employees. Or, maybe they just don't care for you. Ask once and then let it go. Don't be annoying and, if you're over 13, please don't poke people. Would you do that in real life?

Too much information - Resist the urge to use social networking sites as therapy. Whatever you're going through, it will be more productive (and ultimately therapeutic) for you to hash it out in person with a friend, co-worker or, even a therapist. Sharing the gory details of your breakup on your wall and asking others to weigh in is not only very unbecoming, it's unfair to the other person (no matter how angry you are).

Don't share e-mail addresses - The golden rule when it comes to e-mail addresses is that you should never share one without permission. This means, if you would like to introduce two people by e-mail, you need to get permission from both first. Cumbersome maybe but essential if you want to practice good online etiquette. This is especially true if you want to provide an e-mail address to someone who has something to sell, whether it's Tupperware or a graphic design service. If sending a group e-mail to people who do not already know each other, use a bcc list or, better yet, send separate, personal e-mails.

Hopefully this helps. I'll end with two thoughts. If someone has posted an unflattering photo of me on Facebook, please don't tell me. Ignorance is bliss!

Second, if this post has got you thinking about online privacy, Fast Company has published a great guide on how to audit your Facebook privacy settings,

Getting a flavour for snark

Much has been made of Skittles' decision to make their home page a Twitter feed for a day. In the slightly more than 24 hours of this 'experiment', discussion of the Skittles website dominated the blogosphere and Twittersphere. While most in the PR and marketing industry questioned the strategy behind a global brand (which markets to children) effectively turning its home page over to a community of strangers, some lauded the company for its wholehearted embrace of social media.

Sadly, things took a dark turn last night when online vermin used the #skittles hash tag to spread hatred, racism and pornography just so they could see their prose on the home page of a major consumer website.

Skittles' parent company hasn't come forward to explain its curious decision so it's difficult to know whether it achieved its objective but judging from its descent into tweets of vitriol and the fact that the home page has been replaced by a Facebook site, we can assume that things did not go as planned. It will be interesting to see how it's explained.

From a PR point of view, this case suggests that while it's okay to open up the airwaves to consumer feedback and dialogue, brands still need to maintain control of certain elements of their equity, the website home page being one of them. On the etiquette front, the open nature of social media invites people of all mindsets to share their opinions and while it's not unusual to see the ravings of a lunatic side-by-side with the musings of an intellectual, this was an extreme case of an Internet idea gone bad and sad.

Will it make you proud when you're 50?

At age 15, I asked my parents if I could get a tattoo. They responded with some sound advice - tattoos are permanent and you don't want to do anything that will embarrass you when you're older. I chose not to proceed with my little rebellion and have no regrets. But times have changed. Tattoos can be removed and anyway, they're not the white-collar career killer they once were. In fact, in creative circles, they can be viewed as a sign of innovative self-expression, or, even more telling, ignored completely.

I often think of my parents' sage advice when I hear stories about today's jobhunters whose past decisions have come back to haunt them on the Internet. Unfortunately, it's a lot easier to thwart your future career aspirations these days. With a click and a keystroke, young people can sentence themselves to a lifetime of embarrassment as potential employers unearth drunken karaoke performances, poses in various stages of undress, or hateful diatribes typed in the heat of anger. And even if they don't post the offending items themselves, there's nothing to stop well-meaning (or coldly calculating) friends from doing it for them.

I don't judge these kids. Rather, I am thankful that these tools did not exist when I was young and foolish because I most certainly would have been a casualty of their ease and permanence. Long before I was middle-aged and conservative, I too lived in the moment, broke the rules and frequently found myself in situations of which I am not proud. I said things I didn't mean, did things that weren't becoming and sported hairstyles and apparel that was decidedly unflattering.

From an etiquette point of view, social networking sites like Facebook and My Space are almost unworthy of debate. Discretion is one of the pillars of courtesy and the Internet, by its very nature, is exceedingly indiscreet. Sharing only what's relevant, eliminating salacious details and modesty about one's achievements are all essential to good manners.

So, in an age where people are encouraged to air their dirty laundry on talk shows and win reality show competitions by proudly backstabbing their opponents, is there a place for discretion?

I believe so. In the rabble of today's society, discretion helps you stand out from the crowd and as a good friend of mine says, a sense of mystery keeps 'em guessing.