Showing posts with label communications. Show all posts
Showing posts with label communications. Show all posts

Thursday, September 20, 2012

How about a complaints democracy for volunteer organizations?



I am involved in various ways with a few different organizations that are staffed almost exclusively by volunteers.  Most of these volunteers also have day jobs and family responsibilities.  They have taken on the extra, unpaid work because they are passionate about the organization's mission or mandate and because it has an impact on their professional or personal lives.

Not everyone is suited to chair a committee or mobilize a team.  As with paid work, some people are the organizers, some are the planners and others show up to collect the tickets, serve the food or knock on the doors.  Some people don't have the time or inclination to volunteer and that's fine as well.  It's all optional.

Common across all volunteer organizations, are the complainers, questioners and advice-givers.  These are the people who didn't like the hot dogs at the charity BBQ, ask why you send out weekly emails on Thursdays instead of Fridays and helpfully suggest that you use an inordinate amount of your budget to "go green".

Some of these people have voices that are so loud and mannerisms that are so intimidating that even if they're the only person in a group of 20 who holds a particular opinion, no one challenges them.

When you pay an individual or a corporation for a service and that service is not delivered according to your standards, feel free to complain to anyone who will listen and to escalate your complaint until you receive a satisfactory resolution.   When dealing with volunteers, however, I'd like to see people adopt a more democratic process where the squeaky wheel finds no purchase and good enough is actually considered good enough.

The next time you want to offer a suggestion about how a volunteer can "do things better", ask these questions:

Is the volunteer doing something illegal, unethical or otherwise jeopardizing the reputation of the organization? - If the answer is yes, then this is a legitimate complaint that needs to be dealt with at a high level.  If the answer is no, ponder the following questions:

Is my suggestion actually feasible and can it realistically be executed using the current resources and within the existing time frame and regulatory constraints of the organization?  If not, shelf it or suggest a brainstorming session where people can share out-of-the-box ideas for future consideration.

Will my suggestion benefit other members of the organization or am I just airing my personal grievances? Before lodging a complaint, chat with others to see if it's a common problem. If it is, the association will probably appreciate the feedback.  If it's more personal in nature, let it go.  It's not useful.

Is my suggestion an easy fix or am I just adding to the workload of a volunteer who is already stretched too thin?  Most volunteers are open to questions and even complaints but few appreciate suggestions that pile even more work onto their plates.

Am I willing to participate in the solution or do I simply want to complain and let others do the heavy lifting? If you feel really strongly that something needs to be changed, offer to do some of the legwork to make it happen.  It will go a long way.

What do you think?  Should people be allowed to complain about anything they want?  Am I being too harsh? Are there any other questions complainers should ask themselves?





Sunday, August 26, 2012

Are you guilty of Death by PowerPoint?


I created the ghastly image above in exactly four minutes using the full range of PowerPoint's handy-dandy text, image and design options.  It's an extreme example to be sure but will not be completely foreign to anyone who has worked in an office environment in the past decade.

You may already be familiar with the phrase, Death by PowerPoint, and while there have been no confirmed cases of people who have actually expired while enduring a PowerPoint presentation, workplaces across the universe are rife with stories of people who metaphorically died, or at the very least, stated that they would rather die, than sit through yet another boring slide show. Not surprising when you consider that 30 million slide-driven presentations are delivered every day.

Toronto communicator Eric Bergman tackles the PowerPoint epidemic, its most common symptoms and potential cures, in his new book, 5 Steps to Conquer Death by PowerPoint.  The book chronicles PowerPoint's journey from shiny new software to boardroom staple, examines the underlying assumptions and misconceptions that force us to choose bullets over conversations, and provides guidelines for breaking free of our addiction.  More importantly, Eric goes back to the communications principles behind sharing data of any kind and reminds us that, before assembling any presentation, we need to be mindful of the needs and wants of our audience.  He even includes a downloadable Audience Manifesto that you can give to the next presenter you hire.

I am not a huge fan of PowerPoint but I can't say I hate it either.  I am not a natural presenter and in my experience, there are very few people who are capable of taking the stage and delivering information in a way that is informative, passionate, and captivating all on their own.  I approach public speaking with hours of preparation, weeks of rehearsal and tons of butterflies flitting around in my stomach.  Other people have the confidence to "wing it" but even then, only a few of them can truly pull it off and many of them are just confusing the desire to speak about themselves with the ability to inspire an audience.

When I present to a large group, I like the security of a few slides behind me.  They serve as an anchor to calm my nerves and prevent me from rambling or going over my allotted time.  So, for those of us who perform better with slides as a backdrop, Eric's five-step process helps ensures they augment our words rather than detracting from them.  The five steps are:

1. Put your audience first - Focus on two-way symmetrical communications where both the presenter and the audience have their needs met and there is equality between the information being shared and the questions and feedback from the receivers.
2. Structure the conversation - The spoken word thrives in an environment of storytelling even when you're imparting complicated information
3. Minimize visual aids - Question the value of each and every slide and only include visual aids if they supplement your story.  If possible, use flip charts, props or audience participation to bring things to life.
4. Convey your message and your personality - Every presentation needs a message and a call to action but no one will accept it if you are not personally believable.  Relaxed conversation is your best presentation style.
5. Answer questions throughout - Telling people you'll try to make time for questions at the end suggests they are not important.  If you have 20 minutes to present, plan a 10 minute presentation and make conversation a priority.

I liked Eric's inclusion of scientific research on how adults learn, the impact of body language and how we receive and process information.  Rookie and seasoned presenters alike will appreciate his Basic Presentation Framework which I'll be using to structure my next presentation.

In closing I'll admit that I would challenge Eric's assumption that we choose PowerPoint without thinking and just accept that it's the standard way of delivering information.  This may be the case for some users but most communicators I know agonize about whether slide-based presentations are necessary or useful and regularly question their value.  When I was running a PR agency, we often suggested to clients that we present without slides only to have them insist upon a formal presentation complete with paper copies they could scribble notes on.  Some of them urged us to put as much detail as possible on every slide so they could meet at a later date to review them on their own.

As all agency people know, getting clients to embrace modern approaches to communications is not just a matter of education.  Sometimes you just have to wait for them to come around.  But now I'm thinking that sending them Eric's book as a gift might not be a bad idea.  Thoughts?




Friday, July 13, 2012

10 Not-So-Obvious Items for Your Event Bag



If you plan and manage special events, you have an event bag.  The bag (usually an old briefcase or gym bag) contains extra items that might come in handy for any event, on top of all the supplies you are already packing.  So while you will already have pens for the registration desk, your event bag will contain an extra box of pens for when the ones you have go missing, which they will.  A well-stocked event bag usually contains typical office equipment such as scissors, a stapler, Sharpies, name tag holders, string, tape (of the duct, masking and double-sided variety), thumb tacks, pushpins, paper, USB sticks, and the like.

The event bag needs to be checked and inventoried before each event and in a perfect world, it would be restocked immediately after every event but, as any event planner will tell you, restocking the bag is usually the last thing anyone wants to do in the exhausted hours immediately following an event so it gets tossed into a corner where it remains until it's opened hours before the next event.

If you regularly plan events you know all the staples you need for your kit but there are many more, not-so-obvious items you may want to include.  Following is my list of the top ten must-haves for your event bag, based on two decades of managing (mostly) successful events.

1. Plastic ties (see photo above) At every event, there is something that needs to be secured, fastened or otherwise jury-rigged onto a pole.  When that happens, nothing beats plastic industrial ties.  They adjust to any size and you can just snip off any extra length with scissors.

2. Eye drops - Spectacular events don't happen overnight.  A seamless execution is the result of months of careful planning and last minute changes.  It is very rare to get a good night's sleep before an event, usually because you are still at the venue hanging banners at midnight.  To ensure you look fresh and awake at event time, always carry different varieties of eye drops.

3. Adhesive bandages - All that last minute lifting, hanging, shoving, cleaning wreaks havoc on your fingers and minor cuts and scrapes are the inevitable result.  Having these on hand will prevent you from dripping blood onto your beautiful rented table-cloths.

4. Chargers - Of course your cell phone is dead.  You were up all night trying to find a florist who could deliver 1000 purple lilies by morning since the florist you already booked fell ill.  Your event kit should include every type of wall charger available for today's array of smart phones, cameras, music players, etc.

5. Flashlight - Have you ever crawled under a stage trying to figure out why your PowerPoint presentation isn't working or your exploding confetti gizmo has malfunctioned?  It's a lot easier when you can see where you're going.

6. Sewing kit - I have never staged an event in 20 years where we didn't need to pull out the sewing kit. Dropped hems, popped buttons and inappropriate cleavage present themselves in the moments before the lights go up.

7. Stain remover - It's hard not to spill coffee on your shirt when you're quaffing gulps between table setups. A dab of stain remover may not hide it entirely but it will at least diffuse it over a larger area so it fades. If you have a car, bring along an extra blazer as well.

8. Flat shoes - Every seasoned (female) event planner knows that you wear flat shoes during set-up and put on the heels when it's event time.  Nowadays you can buy ballet flats that role up into a ball and come with their own carrying case.

9. Snacks - It's time for the event and you realize you've been onsite since 6 a.m. and haven't had a thing to eat.  When there's no time to nibble (and there never is), you can hit up your event bag for granola bars, protein bars, chocolate, etc. If you're super organized, you can include a small cooler with cheese strings and other items.

10. OTC medicine - Don't let your great work be sidelined by migraines, indigestion or nausea.  A well-stocked event bag can double as a portable medicine chest.

Those are just a few of the not-so-obvious essentials I make sure to include.  What are some other surprising things you pack for events?

Monday, July 2, 2012

Why We Need An Undo-Send Button



I'm old enough to remember when there was no e-mail and I have no doubt that it has revolutionized the way we do business and coupled with smart phones, it enables us to work from any place at any time. This is good if you'd rather handle correspondence from your Muskoka dock, but bad if you're expected to respond to e-mails during your daughter's dance recital.

But e-mail's greatest benefit - quick and easy communication - is also its biggest downfall because it doesn't account for the limitations of the human brain. While some of us can manage multiple tasks at once, research has shown that none of us do it well, and with the same kind of attention to detail we would apply to single tasks. And with many people juggling multiple email accounts, Twitter handles, Facebook pages and Blackberry messenger contacts, it's inevitable that eventually, a mistake will be made and the wrong message will be sent to the wrong person. If you have done this, you know that it creates an extremely uncomfortable situation, for both the sender and the recipient.

I had my own e-mail mishap several years ago. A situation had been annoying me for a while and rather than dealing with it in a mature and forthright way, I chose to kvetch to someone else by e-mail, only I accidentally sent it to the subject of my aggravation. While the message was more factual than gossippy it was still derogatory and was the kind of content that belonged in a private conversation, not an electronic missive. I realized my gaffe about a nanosecond after I hit Send and the ensuing physical reaction was quite remarkable. Within two minutes, my heart was pounding, my palms were sweaty, a hive-like crimson flush was breaking out across my face and an unprintable string of profanity was coming out of my mouth. I believe it was the modern-day equivalent of the fight or flight response our neanderthal ancestors experienced when confronted by a hungry sabre-tooth tiger. Our bodies send out a shot of adrenaline to help us deal with a perceived danger but while the caveman used the adrenaline to hurl a spear at the tiger or high-tail it out of there, my adrenaline just collected and pooled in the pit of my stomach until I felt quite sick.

In my panic, I immediately sent a quickly-crafted apology email which acknowledged my guilt but didn't do anything to repair the damage or address the underlying issues. At the time, I had just finished reading The FourAgreements by Don Miguel Ruiz. If you haven't read this book, I recommend it. It's a quick, light read and helps you put life's ups and downs in perspective. In short, the four agreements are 1. Be impeccable with your word, 2. Don't take anything personally, 3. Don't make assumptions and 4. Always do your best.

Since the text was fresh in my mind, I decided to apply it to the matter at hand. Obviously I had failed miserably at Agreement #1 as I had used my words carelessly but I was determined to rectify the situation in a more appropriate way. Ruiz spends almost an entire chapter on apologies and the fact that humans are the only species who relive a mistake over and over. His advice, (which is infinitely easier said than done) is to apologize quickly and sincerely and then let it go. The rest is up to the other person. So, tail between my legs, I went to see the recipient of my misfired e-mail and apologized, in person. While she accepted my apology with grace, it took a while for us to rebuild our relationship and it actually took a similar mistake on her part for it to return to normal, our mutual errors having cancelled each other out to the point that neither existed anymore and the air was finally cleared.

There are many lessons here - address issues before they get out of hand, don't use e-mail to deliver sensitive information, always double-check the To and CC boxes before you send but in my experience, most people only make a mistake like this once. The experience is too traumatic to be repeated.






Tuesday, May 29, 2012

Should you disrupt your primary job function to be "nice"?


But I was just trying to be nice...

Last weekend, I left the cottage with my kids to return to Toronto for an afternoon engagement.  I had just enough time to get there with one coffee stop and one bathroom break. Yes,  I should have given myself more time but that's another story.

Feeling groggy and facing a three-hour car trip, I decided to pick up some coffee at a local coffee shop to steel myself for the trip. I won't name the coffee chain here but it is a huge chain with a great deal of Canadian share of heart and a long history in this country.  Some would characterize their coffee as uninspired but I like it.  It's mild and reliable and I know exactly how it will taste and that appeals to me. 

Mindful of my impending deadline, I checked the drive-thru line and since there were only two cars in it, I calculated I could complete my transaction in five minutes, seven if someone was ordering a sandwich.  I would have gone into the store but I was alone with my kids and wasn't in the mood for what would happen if they came face to face with the doughnut display case.

When I joined the drive-thru line, I was third.  One car was at the window already and another had just placed an order.  After ten minutes, the line hadn't budged and new cars had joined in behind me.  I assumed that perhaps the driver in the first car had ordered breakfast for several people and it was taking a while to microwave the eggs and sausage.  After 15 minutes,  there were eight cars behind me and I started to worry that something was wrong and the mechanism that signals waiting cars to the drive-through was malfunctioning.  So, jammed in a static line with no way out, I did something I almost never do.  I honked my horn, quickly and only once.  Seconds later, a furious voice came through the order speaker announcing that the staff of this particular coffee chain do not appreciate it when people in the drive-thru honk their horns and to stop it at once.

Soundly put in my place, I slunk down in my seat and waited my turn.  Finally the first car drove off, the second one was dealt with quickly and I sheepishly pulled up to the window.  If looks could kill, I wouldn't be here to write this post so, I smiled wanly at the clerk and explained hat I had honked my horn because I became frustrated with the delay and lack of communication.  She smiled back and said, "Oh, that's okay. The driver of the first car was going somewhere and asked us for directions.  Two of us were trying to help him get where he was going."

I was floored.  I know that she truly believed that by explaining that the holdup was due to their efforts to be nice, I would trade in my impatient attitude for a newly-acquired appreciation of their sense of community. Sadly, it had the opposite effect.  Although I didn't verbalize it, inside I was thinking, "I waited for 20 minutes so you could give someone driving directions?"  At this point, I just wanted to pay for my coffee and get out of there, which I did, after lifting the lid to make sure all looked normal.

I fumed all the way home and pondered why I was so upset about what was, at its base, a gesture of kindness.  It occurred to me that, in our paid work, whatever that might be, we all have things that are considered our primary function.  A plumber's primary function is to repair broken pipes, a coffee chain employee's primary function is to serve coffee and in my role as a freelance communicator, my primary function would be to communicate on behalf of my clients.  In the course of our day to day life, we also encounter requests for help or other interruptions, that do not coincide with the primary functions of our paid work but could be considered part of the primary function of our existence as human beings and citizens in a society.  But we can't respond to everything that is put in our path. We need to assess, consider the consequences and make decisions.  While most people would willingly arrive late at a meeting so they can help the victim of a car accident, it's probably not a good idea to make customers wait 20 minutes for coffee so you can tell someone how to get to a bed and breakfast.  In this case, there was an easy fix.  The coffee chain employee could simply have asked the driver to pull over, come into the store and wait until there was a lull in the customer traffic.  

Later on that day, I tweeted to the coffee chain that I had experienced a service disruption in one of their franchises.  They responded immediately and suggested I call their guest services line so that I might explain the situation in detail the next morning.  I did so, spoke with a wonderful woman who apologized profusely and promised to follow up with the store in question.  

Overall, I was pleased with the customer service response and I hung up the phone, relieved that, despite a small blip, I had been treated with respect and kindness and could continue to patronize my favourite coffee shop. 

Wednesday, May 2, 2012

She'd be great, if only I could motivate her


If only I could have more autonomy...

When I ran a business, the realization that it was my job to motivate staff hit me like a ton of bricks.  I had just assumed that everyone was motivated by the same things and at first, took a fairly formulaic approach to motivation.  When this didn't work, a mentor suggested that you can't actually motivate another human but you can find out what motivates them and use that to your advantage.  So, how do you find out what motivates someone?  You can ask them outright but you won't always get an entirely truthful answer.  For example, some younger workers claim to be motivated only by meaningful opportunities but my negotiations with them usually revolved around higher salaries and fancier titles.

So, in my lifelong quest to understand how to bring out the best in people (myself included), I was excited to read DRIVE: The Surprising Truth About What Motivates Us, a New York Times bestseller from author Daniel Pink.  According to Pink, the old carrot and stick approach to motivating employees with external rewards like money is a relic of the 20th century that needs to be scrapped.  He asserts that the secret to high performance and satisfaction is the "deeply human need to direct our own lives, to learn and create new things and to do better by ourselves and our world" and to implement this, we need to let people experience autonomy, mastery and purpose at work.  Pink encourages modern workplaces to abandon motivation 2.0 (assume that if you give employees total autonomy they will shirk their duties) and embrace motivation 3.0 (assume that everyone is ready to work hard and do a good job in the right setting).

Pink asserts that people are happiest and most productive when they're in "flow", that magical time when we lose ourselves in our work, becoming deeply engaged in achieving our goals, challenging ourselves and learning new things.  I completely understand this concept and I have experienced it often but if I'm perfectly honest, I'm more inclined to experience "flow" when I'm reading a book on a beach or tending to my garden, in other words, things that are not attached to how I pay the bills.  Pink believes this Zen-like state is also achievable in an office setting and provides many ideas and examples of how to make it happen, including:  

Results Only Work Environment (ROWE) - Focus on results and nothing else, let people work whenever and wherever they want and don't waste time judging how people get the job done.  I love this idea and I can see it working with highly-disciplined individuals in certain environments. However, although Pink touches on autonomy versus accountability, he doesn't really offer any solutions for how to deal with employees who are allowed to work from home at midnight and still don't meet their deadlines.

Remove financial incentives and just pay everyone a healthy flat salary - Sounds good, but what's healthy? Is it the going rate in the industry or a few thousand more?  Is it what you think the employee deserves or what they believe they've earned? Pink argues that commissions, bonuses and even billable hours don't work and just force people to get creative when filling out forms and I can't say I disagree.  But human nature suggests that that there will always be people who think they're working harder or contributing more than their peers and who will expect external rewards, whether it's in the form of more money, extra vacation time or public recognition.

Let employees run free for a few hours - Informed by the reality that even the most creative person can get crushed under the weight of a deadline, Pink shares stories of companies which carve out time each month for employees to work on something completely unrelated to the business and not connected to compensation at all.  In this free time, liberated from client demands or management constraints, employees can really get their minds working and come up with their best work.  According to Pink, this is how Google News was conceived and scientists at one organization even won a Nobel Prize for Physics for something they developed in their non-work time. I can get behind this.  Many marketing types would say that the work they do for fun is much more creative than what they're "allowed" to do for clients. But when every single day is packed with new deadlines and fresh crises, how would a consulting firm find the time?

The book is well researched and Pink backs up his claims with reams of scientific data, study results and real-life examples although most of the workplaces he mentions are large tech companies and the scenarios don't always translate to an advertising agency or a retail outlet. I enjoyed the book, would recommend it, and I agree with Pink that the old models of motivation and reward are not working and are no longer applicable.  I would even say that this approach, or a form of it, is worth a try.

But I'm still skeptical about his belief that inside every seemingly lazy, disaffected worker is a hard-working Einstein just waiting to burst out if only the workplace culture is revolutionized.  It doesn't take into account the many personality traits and innate differences that shape humanity.  In my experience as an employer, wife, friend and mother, I know that some people genuinely want to do a good job at everything they touch and will respond to any kind of motivation.  Others can only excel if they're passionate about the subject matter.  Still others are purely transactional, will work for money, do no more than what's required and don't care what you think of them. Some thrive in a structured environment where they're monitored closely and there's little room for distraction and others can be trusted to work at home and not spend the day watching Tom and Jerry reruns.

What do you think?  Are you ready to embrace motivation 3.0?




Sunday, April 15, 2012

How About Some RFP Etiquette?


So, did we win?

The Request for Proposal (RFP) is popular these days.  With shrinking budgets and increased pressure to demonstrate due diligence, more organizations are issuing RFPs to ensure they choose the right external partner, or at least create the perception of doing so.  When consultants choose to participate in an RFP process, they do so knowing that they may not win and even if they do, they will probably never recoup the hours of unpaid time they spent responding to the proposal.  When the search ends, there will be one winner and multiple losers but all candidates should be treated with respect, honesty and professionalism.  If organizations insist on using RFPs, I'd like to see them adopt these etiquette guidelines for issuing, managing and closing the process:


1. Be honest - I recently reviewed an RFP that painted a rosy picture of a company but a quick Google search revealed the organization was in a shambles. Why hide this?  No one can prepare a thorough, appropriate response if they don't have the necessary background and context.
2. Share your process - RFPs are a ton of work so help people decide if it's worth participating. Share your plans for decision-making - the deadline for proposal submission, what should be included, when the shortlist will be announced, what is involved in phase 2, when you will make your final decision and how you will inform participants.  If an incumbent has been invited to participate, be honest about that.  It's important.


3. Don't kick tires - Most of the research, writing and collation of RFPs is done after hours and on top of an existing work load.  Don't issue an RFP unless you have the budget and the intention of hiring an external partner. Nothing is more frustrating than putting hours of unpaid time into a proposal only to find out that you've decided to manage your campaign "in house".

4. Answer questions thoroughly - If candidates have questions for clarification, take the time to provide proper answers.  The best approach is to collect all of the questions and combine both questions and answers in one document.  One-word answers or responses like "whatever you think is best", "anything goes" or "wow us" are unacceptable.

5. Don't ask for ideas - It's unrealistic to expect anyone to provide creative, feasible ideas based on a couple of paragraphs in your RFP.  Phase 1 is about qualifying candidates, and looking for expertise, experience, case studies, references, etc.  If you narrow the pool to a shortlist, meet with them to provide the information they need to develop workable ideas. Better yet, wait until you've actually hired someone.


6. Remove the guessing game - If you have a budget (and you should if you're serious), share it, or at least include a range. If consultants have no idea what they're working with, it's impossible to provide the best case studies and references and brainstorm appropriate ideas.  


7. Avoid the revolving door - It's efficient to book several presentations on one day but try to hold them in a room with two doors or leave time between visits.  It's awkward for everyone when candidates meet each other in the hallway.

8. Practice proper follow-up - No one should ever find out they didn't win an RFP in AdNews.  Acknowledge receipt of all proposals and honour the dates in your initial process. If you are delayed for some reason, let people know when they can expect to hear from you again.  When you choose a winner, inform the unsuccessful parties before making any announcements.

9. Use only what you pay for - I recently participated in an RFP which stated that all submitted ideas, even from consultants who didn't win the business, would automatically become the property of the issuing company.  Why should they?  If you choose a partner and start to pay them, you can use their ideas but it's unethical to use creative ideas from an agency you didn't select.

10. Give feedback - If someone has spent hours of unpaid time responding to your RFP, they deserve more than a cursory dismissal.  Let unsuccessful candidates know where they fell short and provide candid feedback to help them with future proposals. If you have been honest and professional about your RFP process, you should have no problem articulating how you made your final decision and what they could have done better.

Tuesday, March 6, 2012

Why I'm Teaching My Kids Cursive Writing


I miss you...

We recently added a new activity to our family's weekend routine.  On Sunday afternoons, I sit my sons at the dining room table with a pencil and some sheets of lined paper. I plop a bowl of candy in front of them for "motivation" and begin our weekly lesson in cursive writing.  For 30 minutes, they loop and slant their way through the alphabet, their names and a few other words.  This is not always a joyful family experience and it is often characterized by resistance and frustration about why they're the "only kids in their class who have to learn cursive". 

I became concerned when another mom told me that the Toronto District School Board had dropped handwriting from the curriculum. While that is not actually true, whether it is actually taught is up to individual teachers (like so much else) and it's definitely not a priority.  Even if it is squeezed in here and there, it's unlikely the kids will practice it enough to become proficient. 


While I wasn't labouring under the misconception that my kids were spending hours perfecting a scripted "d" while their teacher rapped the hands of those who went outside the lines, I was shocked and saddened to hear that it wouldn't play a vital role in their education.  I understand it's a dying art and it's not like I also expect them to master the abacus or slide rule, but I just hadn't prepared my mind (and my emotions) for the reality that they might never learn how to write properly.  

According to the experts, font is the future, and I can't say I disagree. My kids will graduate into an extremely competitive global environment and need to be adequately prepared with true 21st century skills.  There's no time to focus on things they won't use and in fact, many adults who grew up learning cursive don't even use it anymore.  Thanks to chip and pin technology, we don't need to sign our name when we use our credit cards and people take notes on their tablets or smartphones. Brides send thank you notes by email (when they send them at all), long distance correspondence takes place electronically and I can't remember the last time I received a postcard from a vacationing acquaintance.

I don't think of myself as a Luddite, and yet, putting pen to paper is such a fundamental part of my life that I just wasn't prepared to let it go. To say I love cursive writing is an understatement.  At conferences, I'm often the only person at my table taking notes the "old-fashioned way".  I write elaborate to-do lists and get a thrill every time I stroke my pen through a task that's completed.  I send handwritten thank-you cards all the time and write out almost 50 Christmas cards each year.  To be fair, I am gifted with the ability to write very neatly.  It has always come easy for me and I realize that for many people, no amount of practice can improve their messy scrawl.

But, while I have a tendency towards nostalgia, my desire to teach my kids cursive is not fueled purely by emotion.  According to researchers, writing by hand is more than just a way to communicate.  Cursive calls upon many different parts of the brain while printing and typing only use the left hemisphere of the brain, the side associated with linear, logical and sequential functions.  As well, handwriting reinforces reading and spelling, develops motor memory, teaches students to focus and may help them remember what they learn.  This last part rings true for me.  Despite their claims that the medium isn't important, I find it hard to believe that people who take notes on a laptop, while simultaneously checking emails and Facebook, are taking in as much relevant information as someone who is writing what they hear.

One could also make a case for the discipline developed when kids practice anything over and over, whether it's piano scales or soccer kicks. By allowing them to go directly from printing to the keyboard, are we denying today's children the confidence that comes from mastering a skill they have struggled with? 

And, as handwriting analysts (themselves a dying breed) will attest, the unique way in which our writing flows says so much about our personality, character and intentions, in a way that Helvetica never will.  A person's handwriting is an extension of who they are and   it's recognizable.  I feel an emotional tug when I receive mail addressed with my mom's patient, consistent script.

And so I plod along with my insistence that my kids learn to write properly.  I realize that short of an apocalypse in which all the technology disappears, it's a skill they won't use but all parents seem to have a couple of things they're "irrational" about.  Some parents think I'm crazy for doing this and I think they're crazy for giving an 8-year-old a Facebook account.  As parents, we make many decisions based on pure gut instinct and hope that they will turn out to be wise. 

What are your thoughts on teaching kids cursive?  Colossal waste of time or valuable learning opportunity? 

Thursday, March 1, 2012

Do You Hide Behind A Social Media Alter Ego?




A few weeks ago, I was captivated by the news of Caterpillar closing its plant in London, Ontario.  Although it wasn't confirmed, it was widely suggested that the company was moving the jobs to a plant in Muncie, Indiana, a town that has been decimated by the American economic recession.  After reading a news story in the Muncie Star Press, I decided to add a comment from a Canadian point of view.  After I typed my comment, I hit submit and received a message stating that, in order to preserve the integrity of the comments section and keep it clean, all commenters are required to log in through their Facebook page so that their photo and real name will accompany their comment.

With my finger hovering over the keyboard, I thought about this for a couple of minutes before deciding not to submit my comment.  What scared me away?  I am not a troll who posts derogatory, inflammatory or offensive comments in response to news stories. I don't use profanity, never berate other posters and make every attempt to keep my comments on-topic and not go off on ridiculous tangents.  That said, I guess I'm not quite ready to be completely transparent with my personal opinions when it comes to highly-charged stories.  The few times I shared my honest opinion on the Caterpillar story - that the union had to accept at least some responsibility for the outcome - most people became enraged and spouted sentences that started with, "It's people like you..."

As an educated person working in a (mostly) creative profession, living in a (mostly) progressive city in a (mostly) democratic country, I feel like I exist in a network where certain opinions, attitudes and outlooks are considered normal and appropriate.  Our profession seems to be dominated by people who are slightly left of centre when it comes to issues of a political or social nature and sometimes it feels like there is no room for someone to diverge from popular opinion. It's almost like there are a set of opinions that are considered the "right" opinions on topics like religion, unions, politicians, climate change, poverty, etc. and when someone tries to share a different thought, even if it's only a slight variation on the commonly accepted viewpoint, it is not always accepted in the spirit of debate.

For example, while I can see how someone like Toronto mayor, Rob Ford turns many people off, I am not in complete disagreement with all of his ideas. I feel like I'm intelligent enough to make this assertion and I generally do my own research before forming opinions.  However, judging from the end-of-the-world tone of the local Twittersphere when he was elected, I don't know if I'd be comfortable sharing this on Twitter.

Some people have gone so far as to set up Twitter alter egos so that they might have their professional, politically-correct Twitter handles with their own photo, as well as another, anonymous one that they use when they need to put someone in their place or share an opinion that could be unpopular.  I know some of these people personally. They are not crazy right-wing nutcases with wild opinions but they are savvy enough to know that holding certain opinions is tantamount to professional and/or social media suicide.   The alter ego idea appeals to me but I don't trust my ability to keep my two accounts separate so it's a recipe for disaster.

As I write this, it occurs to me that I might be too sensitive.  A friend said to me once that if you're afraid to annoy people on social media you're not doing it right.  It's food for thought and I'm seriously considering it. But will you still like me?

Wednesday, February 29, 2012

When There's Bad News, A Little Accountability Goes A Long Way


Don't be afraid to face the music...

There's a situation happening in my kids' school.  We live in a high-growth area and we've been informed that plans are afoot to build a new school and move some of the children there in 2014.  Depending on how invested parents are in a particular school, news like this prompts various degrees of panic and within a few weeks, the rumours were flying.  To allay their fears, some school board officials offered to meet with parents and answer questions.  An email distribution list was created, parents shared their questions and concerns and, since we were no longer officially in a communications vacuum, the rumours died down.  To make things easier for the school officials, we even sent them our questions ahead of time.

Alas, the meeting was cancelled for no reason (at least none that was shared) and postponed for at least eight months.  Follow-up emails were not answered. 

Without the benefit of an explanation for their sudden change of heart, speculation ran rampant and most people concluded that the school board officials had "chickened out" once they saw the questions.  This could be true.  Or it could be something else much less damning but we don't know because we weren't told.  While chatting with a fellow parent, I suggested that no one can get upset with you when you are sharing information in a kind way.  It's a bit of a throwaway line but what I mean is, any time you're in a situation where you have to tell people things they don't want to hear, the medium is almost as important as the message.

I have had many opportunities to share disappointing, unwelcome or just plain "bad" news in my life and I know without a doubt, that it is always better to face the music, stand in front of people, and tell them what you know.  Even if you know nothing, even if you can't answer a single question, you need to stand there, listen to your stakeholders, acknowledge their fears, address what you can, promise to follow up on things and apologize where necessary.  And, where there's an issue of importance to a group of people to whom you're accountable, don't cancel a scheduled meeting.  Even if you think your presence will not be beneficial, be honest and let them decide if they still want to meet with you.  They probably will and if they don't, they'll appreciate your honesty. 


When You Can't Fix the Big Things, Fix the Small Things


Always communicate!


Is there anything more frustrating than a slow-moving airport check-in line? I found myself in one of those the other day, the old-fashioned kind where there are no self-serve kiosks and the whole transaction must be completed in person with an airline staffer and a computer.  I had two colleagues to keep me company but we were all tired, famished, and somewhat cranky.

The line's progress was glacial, there were only two airline employees and each time someone reached the front, it took an inordinate amount of time for them to complete the process.  There was much conferring with supervisors and phoning for assistance.

When it was finally our turn, the employee explained that they were having trouble with their computer system and apologized for the delay.  As the most cynical member of my small band of travelers, I thought this excuse smelled faintly of "the dog ate my homework" but my kinder companions accepted his apology with trust and grace.

But it would have been better to have that information while we were in line.  Periodically, one of the staff members needed to come into the line, explain the situation, offer apologies and go back to his post.  Instead, they were so caught up in trying to fix a big problem that they missed an opportunity to fix a small problem.  No one likes to be inconvenienced but why compound it with a lack of communication?  Yes, you might have to put up with a few grumbles and eyerolls, but by communicating, you are showing your clients that you care about them.

If something is wrong, just tell people.  They'll still be upset but at least they can't accuse you of lack of communication.

Friday, December 16, 2011

It's not the problem, it's how you deal with it that counts



Many years ago, on one of my first ever business trips, I boarded a non-stop Air Canada flight to Los Angeles. About 90 minutes later, the pilot announced that we would be making an unscheduled landing in Cincinnati and would need to get a connecting flight to LA from there.  As we were herded out of the plane, smiling flight attendants assured us that Air Canada reps were waiting in the airport to usher us to our new planes.  Some of the more seasoned travelers rolled their eyes but as I was still unjaded, I marched down the jetway and was completely surprised when in fact, there were no Air Canada reps waiting for us. We wandered around till we found the Air Canada service counter only to find that the befuddled staff had no idea who we were or why we were expecting to be put on planes to LA free of charge.  This was just the first of many air travel disruptions that have left me feeling in the dark, out of the loop and completely alone.  The most recent was a four-hour delay on the tarmac in Paris with half a cup of water and only the briefest, most vague information on what was going on.  But this is not a post about air travel, and it's not even a post about Air Canada.  I have been treated like garbage, ignored, lied to and left alone by many large airlines.

This is about a customer service experience I had with train travel.  I go to Montreal on business a few times a year and always travel by train.  With VIA Rail's first class service, I don't have to arrive at the station until 15 minutes before my train leaves, the staff are pleasant and helpful, there are no security check lines and, I usually have a glass of wine in my hand before the train clears the Greater Toronto Area.  With free Wi-Fi and lots of room to spread out and work, it makes for a relaxing and productive five hours and even though it's a five hour journey, I always arrive refreshed.

I've done this many times and have never had a problem but my luck ran out last week when my east-bound train ran aground west of Kingston.  Less than ten minutes later, the driver came on the loudspeaker to tell us that there was a problem with the engine and the engineer had gone to try to fix it.  I was slightly alarmed but figured it would be resolved soon and went back to my paperwork.  As the engineer tinkered away, the driver communicated with us at least every ten minutes for a half hour until he finally announced, apologizing profusely, that they were unable to restart the engine.  At that point, he said he was communicating with central control about how to get us safely to Montreal and promised he'd be back with details later.  True to his word, he came back on the loudspeaker five minutes later to tell us that we would be transferred onto another eastbound train that was about 20 minutes behind us but, since it was ending its run in Brockville, we would have to continue on to Montreal by bus.  This prompted moans and groans and mumbled profanity from the passengers and at least one panic attack by a woman who was horrified at thought of a prolonged bus ride.  Shortly after, the staff came around to chat with us in person, answer questions, and provide details on when we would actually arrive in Montreal.

20 minutes later, we were on board a second train hurtling towards Brockville.  For logistical reasons, we were downgraded to economy class but staff from the first train came with us and brought drinks and snacks to hand out to everyone.  When we pulled into Brockville, the buses were already waiting and warmed up and while they were a far cry from the first class cabin of the train, they were comfortable, if cramped.  The VIA staff who had been with us since Toronto were also forced to ride on the bus with us and again, they brought bottles of water, snacks, soft drinks and pillows.  They continued to answer our questions and before we got off, they provided complete details about how we could be refunded for our lost time and convenience.  We finally arrived at the Montreal train station at 1 a.m., three and a half hours later than our scheduled arrival time of 9:40 p.m.

So, is it a problem when a transportation company can't fulfill its promise?  Yes!  Was it a huge inconvenience that the first train broke down?  Absolutely!  I had planned to do five hours of work on my train trip and I only got in 90 minutes.  I didn't get to bed until 2 a.m. and was exhausted and disoriented the next day.  But, that said, overall I was impressed with how VIA handled the situation and how different it was from similar experiences with airline travel.  From the start, the staff were honest about the problem and the possible consequences.  They communicated regularly throughout the ordeal and handled angry customers in a way that diffused potential outbursts.  All of the staff members we encountered apologized several times for our troubles and they provided complete details on how we would be reimbursed within hours of the service breakdown.  And while they were on the bus with us for purely logistical reasons (it was their only way of getting home), somehow it softened the situation and made it difficult to continue to complain.

It's been said many times but people are generally willing to forgive any screw-up as long as you take responsibility, apologize appropriately and work to make amends.  In cases like this, the story becomes more about how a crisis is handled, rather than how the actual crisis happened.  I have always been a fan of VIA but despite being inconvenienced, I actually have more respect for the company now than I had before. After all, it's easy for people to be kind and happy when things are going well.  It's how people behave during a crisis that reveals their true character.

Tuesday, November 15, 2011

How to Stay Polite in 140 Characters or Less


A recent celebrity case of TWI (tweeting while idiotic) got me thinking that it's time to dust off my Twitter etiquette tips. Ashton Kutcher, a "prolific" user of social media with 8 million Twitter followers experienced an epic fail when he tweeted his anger at the firing of Penn State University coach Joe Paterno.  Problem is, Ashton dashed off his tweet without having any of the background information (the coach was fired for his role in a child sexual abuse scandal at the university).  Compounding his screw-up is the fact that Ashton and his wife run a charity with a mission of ending sexual slavery among children.  Ouch!

Luckily, most of us ordinary folks are smarter, more responsible and less subject to public scrutiny than Mr. Kutcher and his ilk.  But that doesn't mean we shouldn't practice good Twitter etiquette.  So here are my guidelines to help you prevent your own mini Twitter fails:

1. Post only when you have something to say - and by that I mean something meaningful. Whether it's your take on a major news story or a retweet (RT) of someone else's insights, unless it adds to the conversation, leave it out.  I used to follow someone who regularly tweeted "hi world, I'm up" in the morning and "going to bed now" at night.  I try to tweet every day but there are days when I really don't have anything to add and so I stay silent until I do.

2. Don't over-promote yourself - Twitter can be a great and subtle way to announce that you finally got your book published, share your latest blog post or express your excitement about your promotion. But constantly selling yourself and your services is a huge turn-off guaranteed to get you unfollowed.  Chris Brogan suggests you follow a 12:1 ratio - for every 12 promotions of someone else, you can promote yourself once.

3. Please stop the auto-DMs - For me, nothing is more annoying than following someone (usually someone who followed me first) and immediately receiving a direct message telling me that if I like them on Twitter, I'll love them on Facebook or that they can get me 100,000 followers in a week.  Every social media expert on the planet advises against these things and yet people keep using them. They are the telemarketers of the social media world.

4. Value quality over quantity - I've been on Twitter for about two-and-a-half years and in that time, I have accumulated about 1100 followers and I'm following the same amount.  This might seem paltry in comparison to many who have been in the game for the same amount of time or a shorter time but it's fine with me.  Even though I have "Toronto" embedded in my Twitter handle (@TorontoLouise), it's not unusual for me to be followed by real estate agents in Phoenix or event listings in Dublin.  There's no point for us to be connected.  Gathering followers should be a positive side effect of your Twitter activity, not an end unto itself.  Besides, many of the people with the most followers have the least to say (e.g. Kim Kardashian)

5. Mix up your content - If you want to be interesting on Twitter, tweet a blend of content.  Mix up your own observations with RTs of others' tweets, some links to interesting blog posts or news stories, the occasional picture, and just a smidge of self-promotion.

6. Be careful with scheduled tweets - Some Twitter apps like Tweetdeck allow you to schedule tweets throughout the day.  If you know you'll be away from your computer all day but you've come across an interesting article at 6 a.m., you can schedule a tweet to go "live" at 10 a.m., when you know your followers are at their desks.  This is an easy way to keep your voice heard even when you're not there but watch out for breaking news.  A scheduled tweet about how cute your cat is will look pretty ridiculous if it comes out 30 minutes after an earthquake has struck your town.

7. Don't RT compliments - In real life, if someone tells you that you're fabulous, do you go around repeating it to everyone? Why would you do it on Twitter?  It's a wonderful feeling when someone takes the time to praise you to all their Twitter followers.  In my view, immediately retweeting that praise with no context is too self-serving.  A simple thank you will suffice.

8. Don't make personal stuff public - Chances are you have have some friends on Twitter and occasionally, it might seem like a good idea to use the medium to make plans or discuss something private.  This is okay once in a while but for the rest of your followers, it can look like they're stumbled into a whispered discussion.  Use the DM feature to keep it private, or better yet, use another method of conversation like e-mail or even the telephone.

9. Create a profile - It takes just a few minutes to upload a photo and write two sentences about yourself on Twitter and doing so will increase your credibility.  I never follow anyone without a profile for a couple of reasons - first, I don't know if you are a real person and I don't want to increase my vulnerability to spam by following a robot and second, if you can't even be bothered telling me a little about yourself, I assume you have nothing interesting to say. On a personal note, I think the photo should be you and not your adorable toddler or cute puppy but that's a matter of preference, not etiquette.

10. Think before you tweet - It goes without saying but if you're angry at a certain person or situation, resist the urge to take to Twitter immediately. People have been fired, sued and just plain embarrassed by letting their frustration get the better of them (see intro above).  You can remove the inflammatory tweet later but by that time, others will have retweeted it and linked it to their blogs.  As we all know, nothing is really ever gone from the Internet.

Those are just a few of the Twitter etiquette tips you can follow to make your experience (and those of your followers) more pleasant.  And, I have to say, it's my personal list.  I've heard from some tweeters I trust that some of the things I consider to be faux pas are acceptable in other communities.  What's your take?  What's your biggest Twitter etiquette gaffe?  I'd love to hear from you.


Thursday, January 22, 2009

Impeccable Imperative

The notion of living life in an impeccable way is an ancient one. It was part of the teachings of Greek stoic philosopher Epictetus and is a frequent maxim in the discourse of new age self help gurus.

But what does it mean to be impeccable? My trusty Oxford Canadian Dictionary tells me it is to behave in a way which is both faultless and exemplary. Wow, that’s a tall order!
With all of the balls we have in the air today, who has time to be completely without fault, never mind set an example for others. That’s just too much pressure right?.

While there are saints among us who are profoundly kind to all they meet, giving of themselves and generally making the world a better place, most of us operate in a zero balance state – comfortable in the knowledge that we didn’t intentionally ruin anyone else’s day but conscious that there are occasions where we could have acted with more grace or class.

But this might be a rare case where technology can have a positive impact on etiquette. 50 per cent of Canadians over the age of 18 own a cell phone, most of which have the annoying ability to take photographs, anytime, anywhere, stripping us of our privacy and reminding us of the need to live impeccably. We are never alone anymore and, actions that cast us in an unfavourable light, can be captured and shared with the world.

So, how about living life under the assumption that everything you do or say in public is could show up in tomorrow’s newspaper or tonight’s evening news. Will you show more compassion, kindness and benevolence? Would you smile serenely at ingrates who cut you off in traffic or take more than eight items into the express checkout? Could you, by necessity, become a better person?

Friday, January 16, 2009

Will it make you proud when you're 50?

At age 15, I asked my parents if I could get a tattoo. They responded with some sound advice - tattoos are permanent and you don't want to do anything that will embarrass you when you're older. I chose not to proceed with my little rebellion and have no regrets. But times have changed. Tattoos can be removed and anyway, they're not the white-collar career killer they once were. In fact, in creative circles, they can be viewed as a sign of innovative self-expression, or, even more telling, ignored completely.

I often think of my parents' sage advice when I hear stories about today's jobhunters whose past decisions have come back to haunt them on the Internet. Unfortunately, it's a lot easier to thwart your future career aspirations these days. With a click and a keystroke, young people can sentence themselves to a lifetime of embarrassment as potential employers unearth drunken karaoke performances, poses in various stages of undress, or hateful diatribes typed in the heat of anger. And even if they don't post the offending items themselves, there's nothing to stop well-meaning (or coldly calculating) friends from doing it for them.

I don't judge these kids. Rather, I am thankful that these tools did not exist when I was young and foolish because I most certainly would have been a casualty of their ease and permanence. Long before I was middle-aged and conservative, I too lived in the moment, broke the rules and frequently found myself in situations of which I am not proud. I said things I didn't mean, did things that weren't becoming and sported hairstyles and apparel that was decidedly unflattering.

From an etiquette point of view, social networking sites like Facebook and My Space are almost unworthy of debate. Discretion is one of the pillars of courtesy and the Internet, by its very nature, is exceedingly indiscreet. Sharing only what's relevant, eliminating salacious details and modesty about one's achievements are all essential to good manners.

So, in an age where people are encouraged to air their dirty laundry on talk shows and win reality show competitions by proudly backstabbing their opponents, is there a place for discretion?

I believe so. In the rabble of today's society, discretion helps you stand out from the crowd and as a good friend of mine says, a sense of mystery keeps 'em guessing.

Friday, January 9, 2009

Time for class

Like the great author Lynne Truss, I've had enough of "the utter bloody rudeness of the world today" and this blog is a rallying cry for those of us who still believe in manners, customer service and the little niceties in life. I don't need to tell you that civility is at an all-time low in our society. Frantic schedules leave little time for common courtesy. E-mail communications lack the context, nuances and human aspect necessary for polite conversation. And devices that keep us plugged-in and tuned out encourage anti-social behaviour.

Yet, in spite of, or perhaps because of, the rise in electronic communications, it has never been more important to cultivate a sense of civility in life - to set yourself apart from the competition in business and just because it's the right thing to do in life. The purpose of etiquette is to make other people feel comfortable. Sounds easy right? In a recent U.S. survey, 79 per cent of adults said lack of courtesy was a serious problem yet, as we all know, it's not just the other 21 per cent that are behaving disrespectfully. Are we quick to judge others but slow to recognize our own etiquette faux pas? Are our manners conditional on the reaction of the beneficiary (e.g. if we hold the door open for someone and they show no gratitude, do we retaliate in kind?).

Maybe the rules of engagement have just become so muddled recently we don't know how to behave with decorum any more...even if we want to. In this blog, I hope to make a case for grace in all walks of life - business, social, politics, dining, dating - and my real job, which is running a public relations agency.

Hope you'll visit often.