Are You Ready to be Judged on Twitter?

Last weekend, I took my five-year-old to the Royal Ontario Museum for the afternoon. On the way home, we caught the subway at the Yonge/Bloor station and had the pleasure of interacting with a wonderful ticket-taker. She playfully flirted with my son, talking to him about Valentine's Day, let him turn the ticket lever and even gave him a heart-shaped chocolate. He was thrilled and my faith in TTC customer service was renewed a little. I immediately pulled out my Blackberry and tweeted about my positive customer service experience.

If you live in Toronto, you'll know that our public transportation system (TTC) has taken a beating lately for shoddy customer service. While the organization's approach to service has never been stellar, riders frustrated with a recent fare hike, have taken matters into their own hands by posting photos/videos of napping ticket takers and drivers taking seven-minute coffee breaks while riders steam on idling buses. These photos have ended up on the front pages and home pages of media outlets.

By and large, these public "outings" have been supported by Toronto taxpayers, many of whom have grown weary with years of indifference and rudeness on the part of TTC employees. Protests from the union and its members fell on deaf ears because for the most part, TTC ticket takers and drivers have done little over the years to endear themselves to the people they serve and so, when they most needed support, it just wasn't there.

Many TTC employees complained that they were being held to a higher standard because they are public employees and that riders don't know the story behind their rudeness or apathy. Their union decried the nastiness of riders snapping photos and sharing them with the world. The general reaction was basically - if you do a good job and you're pleasant you won't have anything to worry about.

Personally, I don't think it's unreasonable for public employees to be scrutinized by the public. People who work in the private sector are scrutinized by the clients who pay their salaries so why should it be any different in the public sector? While the government jobs may not be glamorous (although some are) they are secure positions with decent pay and good benefits and don't seem to be tied to the ups and downs of the economy. There just doesn't seem to be any reason for them to be so unpleasant.

My experience with the pleasant ticket-taker got me thinking, what if we were all judged on Twitter? What if we all did our jobs knowing that, at any point, someone might tweet about our poor attitude or our great service. Would we complain that it wasn't fair or would we relish the opportunity to be publicly praised for our good works? If I knew that my clients were going to tweet about my company's level of service on Twitter, I might be inspired and encourage my staff to go above and beyond and see who could generate the most positive buzz. We all have off-days and we would hope those wouldn't be the ones that would be profiled but if they were, we would just have to try harder to gain back the trust of our publics.

Are you ready to be judged on Twitter?

Napping employee has me rethinking my thoughts about privacy

If you read this blog regularly (thank you), you know I am a big believer in privacy and generally not a fan of the many ways in which technology has infiltrated our public and private lives. I have also said that I am immensly thankful that cell phones, Facebook, Youtube, Twitter, etc. were not around when I was a misbehaving teen and a reckless 20-something. Some of my more impulsive antics would have provided great fodder for today's online rubberneckers and I (and everyone else of my generation) really dodged a bullet there.


My general position is that, just because you have the ability to snap a photo of someone and send it around the world, doesn't mean that it's appropriate. But, something happened here in Toronto recently that has me rethinking my views on our right to privacy. If you live here, you already know that yesterday, commuters on our subway system witnessed, photographed and shared a photo of a fare collector in full slumber (reclining, eyes closed, mouth open) as he was "working". As I write this, the photo has gone viral and news is spreading around the world.


The Toronto Transit Commission (TTC) is investigating the situation and my normal response would be to echo their request that we not "jump to conclusions" but this time I'm going to break my own rules and declare this unacceptable. This is not the place to rant about my belief that unions breed complacency but, as an entrepreneur who has steered my company through the worst recession in my lifetime with zero government help or support, during which time I had to bear the injustice of a garbage workers' strike based on ridiculous, outdated demands, I have had enough!


The taxpayers of this city have put up with too much for too long and, all things considered, have been very loyal, gracious and patient with the TTC in the face of ongoing fare hikes with no improvement in service. From an etiquette point of view, I have to say that I have always been disappointed with the level of service of TTC fare collectors. Even though I always greet them pleasantly, most never even raise their heads when I try to buy a ticket and many manage to conduct the entire transaction without lifting their eyes from their newspaper. I walk away feeling thoroughly invisible.


As a result, this group has failed to build any goodwill with me and I have difficulty digging deep to find any compassion for this particular employee. So, this time around I'm going to go against my instincts and, I say to those who would share this photo virally, post away! Maybe it will finally shake things up.